Julia Parchimowicz
Julia Parchimowicz
Julia Parchimowicz

Spreedampfer Website, 2022

Getting an event company's digital presence shipshape

Year

2022

Contribution

Project Lead
Strategy
Workshop Facilitation
Art Direction
Branding
Webdesign

Spreedampfer is Berlin-based company that organizes events for their clients in their unique locations on water. We started working together after they decided their current website is not helping them reach their business goals.

What was challenging about this?

The data spoke for itself: the current website’s average visiting time of 2 seconds and only 30% organic traffic. The primary objectives were clear: highlight the tailor-made event service, get new clients, present the venues and history, include many pictures, improve SEO and retain character while doing all that. 

Inconsistent imagery

Venue and especially boat photography is difficult –and there was no budget to do it all again. The website had to wrangle the incosistency.

Content overwhelm

Spreedampfer does a lot – but that meant a lot of content. The previous website structure was confusing, clients complained about not being able to find the relevant information.

Multi-faceted services

Many services meant not just a lot of content, but also unclear offering – we needed to communicate services holistically, while also highlighting individual offers.

SEO and Co.

As it was the main business driver, making the website SEO-friendly was one of the main goals, and also challenges.

How did I approach it?

Having already identified challenges, I moved to an ideation session with the client. We dived deeper into goals, vision for the future and how can the design get us there.

A-Z event services within a logo

We created a brand identity that brings Spreedampfer's branding and their bespoke services together – a logo mark with pictograms as diverse as their offerings. Boats, water, berlin, party, drinks – their signature event touch.

Expanding the horizons

We keept the identity restrained with a limited color palette, to make sure that the pictures can shine, when location come in focus. By broadenening the visual language with additional pictograms to accommodate all features and benefits we created a useful toolkit for more collaterals.

Julia Parchimowicz
Julia Parchimowicz

From pictograms into illustrations

While information-forward, to avoid coming across as generic, we came up with a full-of-character illustration language that didn’t compete with photography, a more energetic sister of the icon language.

Julia Parchimowicz

Untangling the content

I sat down with the client for a content workshop, and oh boy, was it a lot of content. To help users find the right content, apart from having a neat footer sitemap, I wanted homepage serve as a one-pager – giving all necessary information at a glance for the busy with the possibility to dive deeper and discover all the details of each venue and service for the curious. When your customer can be almost anyone, from a detail-obsessed bride to a cool startup who wants an inflatable castle, you need the website to act as the perfect catalog of what you offer.

Julia Parchimowicz

I know, it’s just a wireframe. But planning out how to serve all the information, so Spreedampfer’s customers can digest it was crucial to the process (and to get the client on the same page during the process).

Find your dream location

Giving all necessary information at a glance for the busy, with the possibility to dive deeper and discover all the details of each venue and service for the curious. When your customer can be almost anyone, from a detail-obsessed bride to a cool startup who wants an inflatable castle, the website act as the perfect catalog of what you offer.

Julia Parchimowicz
Julia Parchimowicz

Tell us what you need – we'll get it done

A key part of the website was the contact form – while we gave the possibility of direct contact, a friendly form with bite-sized sections is the most efficient form of first contact, that ensures a successful first step to an amazing event.

Julia Parchimowicz

Everything about boats

Packed with information but structured to guide. Everything from history, capacity, and add-ons to event-type suggestions – the service and location detail page included everything to help users choose the right venue and events.

Julia Parchimowicz
Julia Parchimowicz

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